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As a consequence
of socio-economic and political transformation, regionalization
and globalization are becoming increasingly intertwined economic
processes.
Liberalization and globalization of Economy have increased
competition among territorial systems as target for foreign
direct investments. While some products or services are sold
globally and multinational companies formulate their location
strategies world-wide, a large part of production (and services
supply) is concentrated in specific territories, such as industrial
districts or clusters, metropolitan areas, scientific parks,
etc.
Furthermore, the decentralization of political structure in
Europe has fostered the move towards greater autonomy for local
and regional government which have now a more complex role for
public action in the area of economic/industrial development.
Supporting local development and territorial systems' competitiveness
are crucially important in the Italian economic context characterized
by a predominance of Small and Medium Enterprises and the presence
of several industrial districts. The competitiveness of local
systems change overtime: districts, cities and areas that flourished
in the past are now rapidly declining. Increasing rates of technological
innovation and markets' evolution contribute to erode the competitive
positioning of local systems.
Moreover the rapid growth of developing Countries in the South-East
of Asia, of India and China has increased the competition among
territories creating new threats to the development and the
economic performance of Italian Industrial Districts.
In this scenario, territorial marketing and ad-hoc policies
for local production systems are essential tools for the promotion
of local economic development. |
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Knownetlab members
have developed significant experiences in research activities
(both at national and international level) and training courses
on the issues of local development, industrial districts and
territorial marketing. In particular, our main competencies
are:
- Methodologies and tools for territorial marketing:
a) analysis of the strengths and weaknesses of local contexts
and their competitive positioning in a broader context; b) support
in the definition and initial implementation of a territorial
marketing strategy. c) support to local agencies and institutions
involved in defining policies for industrial, territorial and
occupational growth and for the development of territorial intangible
resources (social capital, territorial identity, trust).
- Research studies of sectors, production filière, industrial
districts and territorial systems from a structural and
relational perspective; analysis of internationalization and
relocation processes of industrial districts.
- Research studies on the adoption and diffusion of new
information and communication technologies in Industrial
Districts and assistance to local agencies and institutions
to support the adoption of ICT in the territory;
- Analysis of local occupational and professional requirements
and definition of ad hoc training projects.
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